Faculty/Staff Directory
Dr. Michael North
478-471-5745
Department Chair & Assistant Professor of Public Relations
| Office Hours: | Macon: Monday, Tuesday, Thursday and Friday by appointment Cochran: Wednesday by appointment |
| Locations: (Campus & Office) | |
| Website: | https://www.linkedin.com/in/michael-north-mga/ |
| Syllabi: | |
| Teaching and Research Interests: | Teaching: Public speaking, human communication, mass communication, public relations campaigns, public relations writing, media relations, and data storytelling Research: Crisis communication, social media, digital content creation, search engine optimization, public relations, advertising, and journalism |
| Courses: | MCOM 6010 Public Relations Campaigns COMM 1100 Human Communication |
| Education: (All institutions attended and degrees or credentials earned) | Ph.D. Mass Communication - University of Miami M.A. Print Journalism - University of Miami B.A. Business Management - University of Miami |
| Publications and Scholarships: (Last 5 Years) | Book Chapters: North, M. (2023). Perspectives From the Pros: Chapters 4, 10, and 11 in W. Lehman’s Social Media Theory and Communications Practice. New York: Routledge Refereed Journal Articles: North, M. (2025). AI is everywhere: It doesn’t have to take over your classroom. Proceedings, 92, 35-36. North, M. (2025). Creating a crisis: An examination of a modern crisis on Twitter. International Journal of Electronic Marketing and Retailing, 16(2), 198-217. Yoon, G., Li, C., Liu, J., North, M., Ji, Y. & Hong, C. (2024). Facebook likes and corporate revenue: Testing the attitude between consistency and behavior. International Journal of Advertising, 43(8), 1392-1415. North, M. (2020). Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks. Published in the International Journal of Internet Marketing and Advertising, 14(4), 454-471. Conference Presentations: North, M. (2025). Conflict management: Negotiating for a better assignment. Presented at the Georgia Communication Association conference in Carrollton, Georgia. Nicholson, A., Keith, S., Norman, C. & North, M. (2025). Embracing generative AI in the Classroom: Uses for faculty and students. Presented at the Georgia Communication Association conference in Carrollton, Georgia. Miller, M., Muth, B., Wearn, M. & North, M. (2024). Designing graduate programs for accessibility, student success, and progressive attainment. Presented at the Graduate Student Experience: Redesigning Graduate School So That Every Student Can Flourish and Finish for Gardner Institute in Asheville, North Carolina. Nicholson, A., Keith, S., Norman, C., Joa, C. & North, M. (2024). Recruiting from the core: How to market and recruit students to your major. Presented at the Georgia Communication Association conference in Demorest, Georgia. Miller, M., Muth, B., Wearn, M. & North, M. (2023). Empowering the professional pivot: Modular graduate programs in the professional liberal arts. Presented at the South Atlantic Modern Language Association annual conference SAMLA 95 in Atlanta, Georgia. Submitted for Review: North, M. (2025). Crisis communication and influencers: Response strategies for mitigation and a framework for prevention in D. Koerber’s The Culture of the Social Media Crisis: Causes, Impact, Consequences. Toronto Press. Under second round of review. |
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