Faculty/Staff Directory

Dr. Claire Joa

Locations:	MACON - SOAL - 129 Phone: 478-471-5761
Office Hours:	Spring 2024 Face to Face Hours: TR 9:00am-11:00am or by appointment Virtual Hours: MW 10:30am-12pm & R 7pm-8pm *Microsoft Teams conferencing available by appointment
Courses:	Human Communications [COMM 1100] Introduction to Social Media [NMAC 2108] Introduction to Public Relations [MCOM 2200] Persuasion & Strategic Communication [COMM 3050] Public Relations Strategy [MCOM 3030] Crisis Management and Social Media Engagement [MCOM 4030] Public Relations Campaign Plan [MCOM 4040] Public Relations Writing and Research [MCOM 5010] Data Storytelling [COMM 5200] Social Media Communication and Advertising [COMM 6610]
Education:	Ph.D., Bowling Green State University M.A., Sogang University, Seoul, South Korea B.A., Sogang University, Seoul, South Korea
Professional Affiliations:	PRSA | Public Relations Society of America AEJMC I Association for Education in Journalism and Mass Communication IAMCR I International Association for Media and Communication Research
Publications:	Joa, C. Y., Abuljadail, M., & Ha, L. (2023). YouTube Self-Directed Learning in the U.S. and Taiwan: An Application of the Personal Responsibility Orientation Model. Online Information Review, 47(6), 1134-1154. https://doi.org/10.1108/OIR-01-2021-0051 Park, S., Joa, C. Y., & Labbe, B. (2022). Who Will Help You to Practice Good Health Habits and Who Will Give You Eating Disorders? Analysis of Weight Watchers’ Twitter Network. Health & New Media Research, 6(1), 35-64. https://doi.org/10.22720/hnmr.2022.6.1.035 Joa, C. Y. & Park, S. (2021). Entrepreneurial Doctors and Consumerist Patients: #Plasticsurgery on Instagram. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/IJPHM-01-2020-0002 Ha, L., Abuljadail, M., Joa, C. Y., & Kim, K. (2021). Personalized vs. Non-Personalized Recommendations: How Recommender Systems, Recommendation Sources and Recommendation Platforms Affect Trial of YouTube Videos among Digital Natives in Saudi Arabia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2020-0384 Joa, C. Y. & Magsamen-Conrad, K. (2021). Social Influence and UTAUT in Predicting Digital Immigrants’ Technology Use. Behaviour & Information Technology. https://doi.org/10.1080/0144929X.2021.1892192 Joa, C. Y. & Yun, G. (2020). Who Sets Social Media Sentiment?: Sentiment Contagion in the 2016 U.S. Presidential Election Media Tweet Networks. Journalism Practice. https://doi.org/10.1080/17512786.2020.1856708 Magsamen-Conrad, K., Dillon, J. M., Verhoff, C. B., & Joa, C. Y. (2019). Toward a Theory of HealthIT Adoption Across the Life Span: Findings from Five Years in the Community. Health Communication, 35(3), 308-321. https://doi.org/10.1080/10410236.2018.1563027 Joa, C. Y., Kim, K., & Ha, L. (2018). What Makes People Watch Online In-Stream Video Advertisements?. Journal of Interactive Advertising, 18(1), 1-14. https://doi.org/10.1080/15252019.2018.1437853 Ha, L., Joa, C. Y., Gabay, I., & Kim, K. (2018). Does U.S. College Students' Social Media Use Affect School E-Mail Avoidance and Campus Involvement?. Internet Research, 28(1), 213-231. https://doi.org/10.1108/IntR-11-2016-0346 Yun, G., Morin, D., Park, S., Joa, C.Y, Labbe, B., Lim, J., Lee, S., & Hyun, D. (2016). Social Media and Flu: Media Twitter Accounts as Agenda Setters. International Journal of Medical Informatics, 91, 67-73. http://dx.doi.org/10.1016/j.ijmedinf.2016.04.009

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