Faculty/Staff Directory

Dr. Claire Joa

Assistant Professor
Department of Media, Culture, and the Arts

  • MACON - SOAL - 129
    Phone: 478-471-5761
Office Hours: Spring 2023

Face to Face Hours: TR 10:00am-11:00am; 12:30pm-1:30pm or by appointment
Virtual Hours: M 10am-12pm & R 7pm-9pm *Microsoft Teams conferencing available by appointment

Courses: Human Communications [COMM 1100]
Introduction to Social Media [NMAC 2108]
Persuasion & Strategic Communication [COMM 3050]
Public Relations Strategy [MCOM 3030]
Crisis Management and Social Media Engagement [MCOM 4030]
Public Relations Campaign Plan [MCOM 4040]
Public Relations Writing and Research [MCOM 5010]
Data Storytelling [COMM 5200]
Social Media Communication and Advertising [COMM 6610]
Education: Ph.D., Bowling Green State University
M.A., Sogang University, Seoul, South Korea
B.A., Sogang University, Seoul, South Korea
Professional Affiliations: PRSA | Public Relations Society of America
AEJMC I Association for Education in Journalism and Mass Communication
IAMCR I International Association for Media and Communication Research
Publications: Park, S., Joa, C. Y., & Labbe, B. (2022). Who Will Help You to Practice Good Health Habits and Who Will Give You Eating Disorders? Analysis of Weight Watchers’ Twitter Network. Health & New Media Research, 6(1), 35-64.

Joa, C. Y. & Park, S. (2021). Entrepreneurial Doctors and Consumerist Patients: #Plasticsurgery on Instagram. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/IJPHM-01-2020-0002

Ha, L., Abuljadail, M., Joa, C. Y., & Kim, K. (2021). Personalized vs. Non-Personalized Recommendations: How Recommender Systems, Recommendation Sources and Recommendation Platforms Affect Trial of YouTube Videos among Digital Natives in Saudi Arabia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-12-2020-0384

Joa, C. Y. & Magsamen-Conrad, K. (2021). Social Influence and UTAUT in Predicting Digital Immigrants’ Technology Use. Behaviour & Information Technology. https://doi.org/10.1080/0144929X.2021.1892192

Joa, C. Y. & Yun, G. (2020). Who Sets Social Media Sentiment?: Sentiment Contagion in the 2016 U.S. Presidential Election Media Tweet Networks. Journalism Practice. https://doi.org/10.1080/17512786.2020.1856708

Magsamen-Conrad, K., Dillon, J. M., Verhoff, C. B., & Joa, C. Y. (2019). Toward a Theory of HealthIT Adoption Across the Life Span: Findings from Five Years in the Community. Health Communication, 35(3), 308-321. https://doi.org/10.1080/10410236.2018.1563027

Joa, C. Y., Kim, K., & Ha, L. (2018). What Makes People Watch Online In-Stream Video Advertisements?. Journal of Interactive Advertising, 18(1), 1-14. https://doi.org/10.1080/15252019.2018.1437853

Ha, L., Joa, C. Y., Gabay, I., & Kim, K. (2018). Does U.S. College Students' Social Media Use Affect School E-Mail Avoidance and Campus Involvement?. Internet Research, 28(1), 213-231. https://doi.org/10.1108/IntR-11-2016-0346

Yun, G., Morin, D., Park, S., Joa, C.Y, Labbe, B., Lim, J., Lee, S., & Hyun, D. (2016). Social Media and Flu: Media Twitter Accounts as Agenda Setters. International Journal of Medical Informatics, 91, 67-73. http://dx.doi.org/10.1016/j.ijmedinf.2016.04.009

Magsamen-Conrad, K., Upadhyaya, S., Joa, C. Y., & Dowd, J. (2015). Bridging the Divide: Using UTAUT to Predict Multigenerational Tablet Adoption Practices. Computers in human behavior, 50, 186-196. http://dx.doi.org/10.1016/j.chb.2015.03.032

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