Faculty/Staff Directory

Charles Aiken - MBA

Charles Aiken

Assistant Professor
Department of Management and Marketing

Phone: 478.757.2575

  • Macon - PSC - PSC 356
    Phone: 478-757-2575
    Fax: 478-471-2802
Office Hours: Vary each semester. Will update.
Courses: MKTG 3161 Principles of Marketing - Macon Campus
MKTG 3161 Principles of Marketing - Cochran Campus
MKTG 3170 Sales and Sales Management (hybrid) - Macon Campus
MKTG 3170 Sales and Sales Management (hybrid) - Cochran Campus
MKTG 4198 Marketing Management - online
Education: Master of Business Administration degree, June 1994
Columbus State University, (CSU) 3.75 GPA

Bachelor of Business Administration degree, March, 1993
Columbus State University, 3.40 GPA – Cum Laude
CV: Available upon request.
Professional Experience: Middle Georgia State University, Macon, GA
• Member of the University System of Georgia
Assistant Professor of Marketing, School of Business June 2009-Present
Director, Bachelor of Applied Science - Business Management degree August 2014-July 2016
Instructor of Marketing August 2003–July 08
• Also Served as Interim Director for the John Cunningham Sales Institute, CSU, 2004-5.

Columbus State University, Columbus, GA
• Member of the University System of Georgia
Lecturer of Business Administration, Turner College of Business August 2008 – May 09
Founding Director and Program Consultant, John Cunningham Sales Institute (JCSI)
Founding Director, John Cunningham Sales Institute July 2001 – Nov 02
Instructor of Marketing, Turner School of Business August 1999 – June 01

Janssen Pharmaceutica, Inc., Parsippany, NJ June 1998 – Sept 99
Sales Representative

Consumer Profiles, Columbus, GA March 1993 – June 98
Marketing Research Consultant (d/b/a Consumer Profiles)
Professional Affiliations: Member, Georgia Association of Marketing Educators (GAME), 2009 - Present
Member, Advisory Board, Bibb County Career Technical Agricultural Education (CATAE), 2009 - Present
Member, Visit Macon, 2009 - Present
Member, Visit Macon Committee – “Branding Macon” 2017
• Reviewed proposals for Macon’s branding strategy and provided input for selection of marketing firm to conduct the study. Worked through the process with committee and firm (swot, tours of community, primary and secondary research, branding, promotion) and made the community aware of the decisions. Decided on "Where Soul Lives" campaign. Committee members represent local businesses to include the Mayor’s office, the CVB, media.
Host, DECA Regional Competition at MGA’s PSC/Conference Center, 2012 - Present
• High schools from several surrounding counties held competition here.
• 200+ students, 20+ high school educators and administrators, 30+ area business people participate.
• Arranged for MGA’s recruiters/enrollment staff to conduct tours throughout the day
Member, Macon-Bibb Chamber of Commerce, 2009 - Present
Awards and Honors: Nominated, Outstanding Teacher of the Year, 2018
Received “Dean’s Excellence Award for Contributions to the School of Business Through Exceptional Service and Dedication to Our Students” 2018
President, Columbus State University Personnel Society, 1993-5
Outstanding Marketing Student of the Year, 1993
Advertising Club of Columbus Scholarship Recipient, 1993
National Purchasing Manager’s Association Scholarship Recipient, 1993
Dean’s List, 1991-3
Publications: Co-Authored, ““Third Time’s a Charm” Case study co-authored with Julie Steen. Presented at SECRA conference. 2018
“A Business School Engaged in Its Community: Value-Added?” Charlie Aiken & Julie Steen (Middle Georgia State University). Presented at Georgia Association of Marketing Educators (GAME) conference. 2018
Member and Attend, Georgia Association of Marketing Educators (GAME), 2007-Present.
• Venue Host, GAME Conference, 2018
Presented and Co-Authored “Tight Labor Markets: A Community-Based Response Helping Employers Secure Qualified Employees” presented at SWAFAD, March 2001.
Consultant, worked with the Burruss Institute at Kennesaw State University and (client) Georgia Public Broadcasting Education, conducted state-wide marketing research (focus groups, personal interviews, and surveys) in order to aide in a product-development strategic plan. Deliverables included paper and presentation entitled “Georgia Public Broadcasting Regional University Research Group Division of education and Technology User Satisfaction Assessment,” June 2005.
Conducted marketing research, “Economic Impact of the Dodge Tour de Georgia,” 2005-6.
Conducted marketing research, “Economic Outlook Forecast,” Columbus State University, 1999-2002.

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