Brand Info

The institution's brand identify includes the symbols, logos, images, words and official colors that represent the institution or its athletic programs. As a relatively new brand, consistency is critical to reinforcing the brand name and image. Any use of institutional logos and images are expected to follow the brand guidelines.

Cover for Graphic Identity Information
Click to view the Identity Guidelines.

Middle Georgia State University Logos

Institutional Logos are available in a low-resolution format. Please contact if you need high-resolution files.

White flame MGA Purple Flame MGA White Horizontal Wordmarking and logo Purple Horizontal Wordmarking and Logo White Horizontal stacked Wordmarking and logo Purple Horizontal stacked Wordmarking and logo
White vertical stacked Wordmarking and logo Purple vertical stacked Wordmarking and logo

Middle Georgia State University Sub-brand Logos

Unit logos are created by the Office of Marketing and Communications with the approval of the Academic Schools/College or the Division leaders. If you need a unit logo, please email .

Examples of sub-brand logos include:

White Vertical MarComm Sub-brand logo Purple Vertical MarComm Sub-brand logo White Horizontal MarComm Sub-brand logo Purple Horizontal MarComm Sub-brand logo

Middle Georgia State University Institution Logos

Knights Primary Logo Images

Knights Primary Logo - Full Color Knights Primary Logo - Black/White Knights Primary2 Logo - Full Color Knights Primary2 Logo - Black/White Knights Primary3 Logo - Full Color Knights Primary3 Logo - Black/White

Knights Secondary Logo Images

Knights Secondary Rider Logo - Full Color Knights Secondary Rider Logo - Black/White Knights Secondary Word Logo - Bordered Knights Secondary Word Logo - Non-bordered

Knights Word Marks

Knights Color Wordmark Knights Black/White Wordmark Knights Short Wordmark - Color Knights Short Wordmark - Black/White Knights Long Wordmark - Color Knights Long Wordmark - Black/White

Sport Specific Wordmarks

Our library of sports-specific word marks contains these nine images: Athletics, Rugby, Baseball, Soccer, Basketball, Softball, Cheer, Tennis and Football.

Acronym - MGA

When referring to the institution, Middle Georgia State University and Middle Georgia State should be used (in this order). Repetitive use of the name, social media and other similar shortened usages may require an acronym. In those cases, MGA is the acronym to be used in institutional communication. MGSU and MGS should not be used. Brand consistency and reputation are key to MGA being recognizable.

MGA is not the name of our institution, so please refrain from using it in text or in possessive form, except as noted above.

Other Institutional Communications

Business Cards:
Business cards are designed by the MarComm Office; however, the business office oversees ordering and payment. To order business cards, please go through unit p-card holders. The Business Card Request form can be found on Purchasing's webpage. Details the business card format can be found on the form. If you have a special request that deviates from the following design, please contact Marketing and Communications, .

Email Signature:
Email signatures are a part of institutional branding. We ask that all faculty/staff used the branded email signature for new messages and a text version or replies. No other information should be included (quotes, images, etc.). For instructions on how to replace your email signature – on a desktop, webmail app, and a Mac, please click here.

Digital - Sub-branded digital letterhead (in Microsoft Word format) will be provided to the units based on guidance from Deans and Divisional Vice Presidents. If you have a need for a sub-brand logo, please contact us at
Print – To order print letterhead, please go through unit p-card holders.

Name Tags:
University name tags will be formatted under the following guidelines:

  • Terminal degrees only, using periods (ex: Ph.D.)
  • No initials
  • No titles, except for:
    • Department Chairs and above
    • External name tags for those with an external role where title is important (The titled name tag is secondary, primary name tag has no title)

Name tags should be requested through Human Resources.

Referencing Institutional Units:
We would like to offer some clarification on referring to institutional units. Please direct specific questions on your area to the leadership within your units.

  • “Schools” and “Departments” refer to academic units offering instruction – “Department” is reserved for academic units, except for Police Department and Athletic Department.
  • “Divisions” and “Offices” refer to non-academic units
    • Offices may use “Office of …” or “… Office”. A recommended use would be to reference the parent office as “Office of …” with subordinate offices using “… Office”.
    • Divisions correspond to Vice Presidents' areas of responsibility, which include:
      • Division of Academic Affairs - the Division of Academic Affairs is the term to denote the whole academic enterprise, faculty and academic staff, including schools, departments and offices. Within that division the most senior office is the Office of the Provost, and the Provost is also the head of the entire Division of Academic Affairs.
      • Division of Enrollment Management
      • Division of Fiscal Affairs
      • Division of Student Affairs
      • Division of University Advancement

Update Directory Listings:

  • Please make sure to update all directory listings to reflect the appropriate unit names and hours.
  • We recommend posting both fall/spring and summer hours on directory pages so that there is no need for multiple updates.

Update Microsoft Office – Author:
Many of the documents being created still have old institutional information within the “Author” area. Please update by:

  • Within any Office application, go to File>Options> + enter info within “Personalize your copy of Microsoft Office”. All other applications (Word, Excel, Powerpoint) will automatically update.

Social Media Guidelines

The Office of Marketing and Communications (MarComm) maintains the university's institutional social media accounts. These accounts are used to interact with followers and communicate various messages that promote Middle Georgia State primarily to prospective students and other external stakeholders. We encourage the use of social media by internal units or student organizations interested in communicating with targeted audiences.

The below social media guidelines are designed to help individuals or units of the university to create and maintain social media sites. Middle Georgia State expects all students, faculty and staff using social media on the institution's behalf to understand and follow these guidelines.

Social Media Directory
Social Media Guidelines

Guidelines for Use of Non-Institutional Logos and Branding

Department of Defense:

Middle Georgia State University will abide by and follow "Important Information and Guidelines About the Use of Department of Defense Seals, Logos, Insignia, and Service Medals dated 16 Oct 2015."