Sales Manager

This course will teach you the theories behind effective sales management. You will learn what skills are needed to be a successful sales representative and how these factor into building and leading a sales team.

What will I Learn from this course?

For any organization to have financial success, it must have a desirable product and the ability to bring that product to the right consumer. In the go-to-market process, the most important link after production and marketing is sales. Without sales representatives selling the product and sales management guiding the strategy, the corporate world would come to a halt.

The Sales Manager course consists of two parts, one focusing on the role of sales representative and the other on the role of sales management. Part one explores sales mechanics ranging from product knowledge and customer relationships to situational sales and effective selling techniques. The second part of the course extends past the role of sales representative to prepare you for a sales manager position. You will learn how to lead a sales team, how to create and implement a sales plan, how to identify and qualify prospects, and more.

Learning both aspects of a sales strategy is key to building a sales team, effectively managing different skill sets, and ultimately meeting sales goals.

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What Will I do?

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Will I be able to find work?

The U.S. Bureau of Labor Statistics estimates job growth in Sales Management related occupations to increase by 5% between 2021 and 2031, adding 23,800 new jobs.  Typical entry-level education consists of a Bachelor’s degree.  Median pay for 2021 was $127,490 or $61.30 per hour.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Project Management Specialists,
at (visited February 14, 2023).

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