Global Business in London

3

Credit hours

10

Days

Moderate

Physical activity level


Experience London as a living classroom for international marketing and global business. Students connect marketing concepts with firsthand observations of British businesses, brands, retailing, financial institutions, sports organizations, and consumer culture while experiencing one of the world’s leading global cities.

The program combines academic and professional experiences with London’s cultural and historical attractions, along with two free days for independent exploration.

  • Program Overview

  • Cost & Requirements

  • Courses

Date July 16 - 25, 2027
Locations

London, England

The program is based in Bloomsbury in central London, with academic and cultural activities throughout areas such as Westminster, the City of London, the West End, and other parts of Greater London. International Hall is within easy reach of central London attractions and public transportation.
Housing

Dormitory/University residence hall

Students will stay in single-occupancy rooms at International Hall, University of London, in Bloomsbury. Rooms include a desk, wardrobe, linens and Wi-Fi; most student rooms use shared bathroom facilities. The residence has 24-hour reception and is conveniently located near Russell Square, King’s Cross/St Pancras, the British Museum, and other central London destinations.

Gain New Skills

Students will participate in business/organizational visits, marketing-related site visits, sightseeing and cultural activities, and have two free days for independent exploration. During this program, students will:

  • Develop a stronger understanding of international marketing and global business practices.
  • Compare U.S. and U.K. approaches to branding, retailing, consumer behavior, services, and marketing strategy.
    Apply classroom concepts to observations and experiences with organizations operating in an international environment.
  • Strengthen cross-cultural communication, adaptability, independence, and global awareness.
  • Develop professional communication and networking skills through interactions with business professionals and organizations.

These outcomes are consistent with the program's stated goals of developing global business acumen, practical business skills, cultural competence, and the ability to connect theory with practice.

 


Join an immersive educational experience in London and earn academic credit.

APPLY NOW (Coming Soon)