CEA Newsletter Issue 1-1

Audi's Potential Economic Impact on Middle Georgia: A Regional Economic Analysis

Center for Economic Analysis | School of Business | Middle Georgia State University

A new economic impact study conducted by Dr. Greg George, Director of the Center for Economic Analysis (CEA) at Middle Georgia State University, examines the potential economic impact of Audi's proposed $4 billion manufacturing facility in Peach County, Georgia. The study projects that the investment could become one of the most significant drivers of economic growth in Middle Georgia over the next decade.

Under the study's central scenario, the facility would support approximately 9,000 jobs annually, including 4,500 direct manufacturing positions and an additional 4,500 jobs generated through suppliers, supporting industries, and household spending. Once fully operational, the facility could generate approximately $8.54 billion in annual economic output and $486 million in annual wages and salaries throughout the region.

The study also examines the project's longer-term economic implications. Including construction, initial operations, and ongoing manufacturing activity, the cumulative economic footprint is projected to reach approximately $49.3 billion by 2035 and $92 billion by 2040, measured in constant 2026 dollars.

While Peach County would serve as the primary manufacturing location, the economic benefits could extend throughout the 11-county Middle Georgia region, particularly Houston and Macon-Bibb counties. These opportunities include increased demand for skilled workers, expanded business and supplier opportunities, housing development, and additional economic activity across multiple industries.

The report also identifies several factors that will influence the region's ability to capitalize on this investment, including workforce availability, housing capacity, transportation infrastructure, and the development of local supplier networks.

The findings represent preliminary economic projections based on stated assumptions and are contingent upon the project's approval and implementation. They measure potential gross economic activity rather than net fiscal benefits.

Through research such as this, the Center for Economic Analysis and MGA's School of Business continue to provide data-driven insights that support economic development, strategic planning, and informed decision-making throughout Middle Georgia.

Read the Full Economic Impact Study:

Audi and the Middle Georgia Economy: Preliminary Economic Impact Study Through 2040